Smartsoochi – Use of Cookies Policy

Effective Date, 01 January 2020
 Last Updated, 02 November 2025

This Use of Cookies Policy (“Policy”) explains how Smartsoochi, a unit of Smart 24×7 Response Private Limited (“Smartsoochi,” “we,” “our,” or “us”) uses cookies and similar technologies on our websites, mobile applications, and web-based platforms (collectively referred to as the “Platform”).

Smartsoochi is committed to protecting user privacy and ensuring transparency about how cookies operate on our digital interfaces. This Policy should be read together with our Privacy Policy and Terms of Use.

1. Purpose of This Policy

1.1 This Policy provides clear information about,

  • What cookies and tracking technologies are.

  • The types of cookies we use and why.

  • How we store, manage, and control cookies.

  • How users can manage or disable cookies.

1.2 The objective is to maintain an optimal user experience while protecting your data privacy and giving you full control over how cookies interact with your browsing and operational data.

1.3 This Policy applies to all visitors, registered users, administrators, and partners who access or interact with Smartsoochi’s digital properties.

2. Understanding Cookies and Similar Technologies

2.1 Cookies are small text files placed on your computer, smartphone, or device when you visit a website or use an online service. They store certain pieces of information that help enhance functionality, security, and analytics.

2.2 Session Cookies, Temporary cookies that expire when you close your browser. They help manage secure logins and maintain session continuity.

2.3 Persistent Cookies, Stored on your device for a defined duration or until manually deleted. They remember user preferences and improve recurring interactions.

2.4 First-Party Cookies, Created and managed directly by Smartsoochi.

2.5 Third-Party Cookies, Set by external service providers (e.g., analytics or chat tools) to enable enhanced services.

2.6 Similar Technologies, Smartsoochi may also use web beacons, pixels, SDKs, or local storage to perform functions similar to cookies, including tracking, caching, and performance analytics.

3. Why Smartsoochi Uses Cookies

Smartsoochi uses cookies to deliver a secure, seamless, and personalized experience to users. These cookies serve multiple technical and business purposes.

3.1 Essential Cookies

  • Enable platform authentication, secure logins, and user session management.

  • Protect the Platform from unauthorized access and fraudulent activities.

  • Allow access to protected areas like dashboards, task lists, and analytics pages.

  • Without these cookies, the core features of Smartsoochi would not function properly.

3.2 Performance and Analytics Cookies

  • Measure how users interact with the Platform (pages visited, time spent, click patterns).

  • Identify navigation bottlenecks or usability issues.

  • Support optimization of mobile and web performance.

  • Tools like Google Analytics or Mixpanel or Onwork.ai may be used to generate anonymous usage reports.

All analytics cookies are anonymized to ensure no personally identifiable information is stored.

3.3 Functional Cookies

  • Remember user settings, display preferences, and dashboard configurations.

  • Store form input data temporarily for easier resubmission.

  • Support localization by remembering preferred language or region.

  • Help users pick up workflows exactly where they left off after logging out or losing connectivity.

3.4 Targeting and Communication Cookies

  • Deliver contextual notifications or service updates relevant to your usage.

  • Track engagement with marketing or onboarding campaigns (for enterprise clients only).

  • Enable push notifications or in-app announcements through third-party SDKs.

  • No cookies are used for unsolicited advertising or profiling.

3.5 Security Cookies

  • Detect and prevent malicious activity, such as unauthorized logins or automated bots.

  • Store limited session identifiers to confirm the authenticity of users.

  • Help Smartsoochi monitor for cross-site request forgery (CSRF) and cross-site scripting (XSS) attempts.

4. List of Common Cookies Used on Smartsoochi

The table below describes common cookies used on our website and Platform.

Cookie Name

Type

Purpose

Duration

smso_session

Essential

Maintains user session after login

Session duration

smso_secure_token

Security

Validates authentication and MFA status

1 hour

smso_pref_lang

Functional

Stores preferred language setting

30 days

_ga

Analytics

Tracks website analytics (Google Analytics)

13 months

_smso_bi

Analytics

Collects internal usage metrics

Persistent

smso_consent

Compliance

Records user consent to cookies

1 year

This list is representative, not exhaustive, and may vary based on product version and integrations.

5. Consent for Cookies

5.1 By visiting the Smartsoochi website or using our applications, you consent to the use of cookies as outlined in this Policy.
5.2 On your first visit, a cookie consent banner will appear allowing you to,

  • Accept all cookies.

  • Customize cookie preferences.

  • Reject non-essential cookies.

5.3 Your consent preference will be recorded and stored for one year unless manually deleted.

5.4 You can modify consent choices anytime via your browser settings or the Platform’s cookie management panel.

6. Managing and Disabling Cookies

6.1 Users can control or disable cookies through browser or device settings. The exact procedure varies by browser,

  • Google Chrome, Settings → Privacy & Security → Cookies and other site data.

  • Mozilla Firefox, Preferences → Privacy & Security → Cookies and Site Data.

  • Microsoft Edge, Settings → Site Permissions → Cookies and Site Data.

  • Safari, Preferences → Privacy → Manage Website Data.

6.2 Disabling cookies may,

  • Restrict access to secured parts of the Platform.

  • Prevent certain features like auto-login or saved dashboards.

  • Require re-entry of login credentials or preferences upon every visit.

6.3 Users can also delete stored cookies at any time to clear session data.

7. Third-Party Cookies and Integrations

7.1 Smartsoochi may utilize trusted third-party tools for analytics, communication, and security.
 7.2 These providers include, but are not limited to,

  • Google Analytics – website performance measurement.
  • Microsoft Clarity – behavior analytics (heatmaps).
  • AWS CloudFront / Azure CDN – for caching and performance optimization.
  • Firebase SDK / OneSignal – for push notifications.
  • Onwork.ai – for session behaviour analytics

7.3 Third-party providers operate under their own privacy policies. Smartsoochi does not control their data collection or retention methods.

7.4 All third-party cookies are restricted to anonymous operational data and do not include personal identifiers such as names, emails, or biometric records.

8. Security and Data Protection

8.1 Cookies used by Smartsoochi do not store sensitive personal data like passwords or identification proofs.
8.2 Cookie data is encrypted or hashed to prevent tampering or unauthorized access.
8.3 Smartsoochi employs secure HTTPS/TLS 1.3 communication for all cookie exchanges between client and server.
8.4 All cookies follow the SameSite=Lax and Secure flags to minimize cross-site attacks.

9. Duration and Expiry

9.1 Session cookies expire automatically when the browser is closed.
9.2 Persistent cookies are retained for up to one year or until deleted by the user.
9.3 Smartsoochi reviews and purges outdated cookies regularly as part of our security hygiene program.

10. Changes to This Policy

10.1 Smartsoochi may update this Cookie Policy from time to time to reflect evolving technologies or regulatory changes.
10.2 Any significant changes will be communicated via in-app notification or email.
10.3 The “Last Updated” date at the top indicates the most recent revision.
10.4 Continued use of the Platform after updates signifies acceptance of the revised Policy.

11. User Rights and Feedback

11.1 Users have the right to withdraw cookie consent or opt out of non-essential cookies at any time.
11.2 You may also request details about cookies stored on your device through our support channels.
11.3 Smartsoochi values transparency — feedback or concerns regarding this Policy can be sent to privacy@smartsoochi.com.

12. Contact Information

For any queries regarding cookies or related privacy matters, please contact,
Data Protection Officer (DPO)
Smartsoochi Technologies Private Limited
New Delhi, India
Email, privacy@smartsoochi.com

13. Governing Law

This Cookie Policy shall be governed by and construed in accordance with the laws of India, and any disputes shall be subject to the exclusive jurisdiction of the courts of New Delhi.